Overview
The problem is capture, not effort
Ask any service business whether they take complaints seriously and the answer is yes, and it is usually true. Ask how many complaints are open right now and the answer is a pause. The gap between those two answers is not a lack of care. It is that complaints arrive through five channels and land in five different places, none of which is a system.
A complaint that arrives by phone lives in whatever the person who answered wrote down. One that arrives on Viber lives in a chat that scrolls away. One that arrives through a manager lives in a forwarded message. Each of these is fine on its own; together they mean nobody can see the whole picture, and the complaints that get resolved are the ones whose customers chase hardest rather than the ones that are most urgent.
A complaint management system fixes this by making the ticket the unit of work. Whatever channel a complaint arrives through, it becomes a ticket with a customer, a category, a priority, an owner, and a due date. Nothing is closed without a record of what was done. Serviol handles this alongside the field and contract side, so a complaint that needs an engineer becomes a scheduled job without being retyped.
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