Kritika Ghimire

Kritika works on the search side of Infobytes Nepal: keyword research, on page structure, and the content that has to carry both. Much of it is unglamorous — headings in the right order, descriptions that fit before they are truncated, internal links that actually go somewhere useful — and it is the part that decides whether a page is found at all.

She writes for the blog as well as optimising it, which keeps the two jobs in the same pair of hands. A post planned around a real question people search for reads better than one written first and fitted to a keyword afterwards.